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Socially Elected: How To Win Elections Using Social Media, by Craig Agranoff, Herbert Tabin
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The use of social media and political purposes isn’t entirely new. Many argue that Thomas Paine’s political tract, Common Sense, was an early example of social media in action, galvanizing people in town halls and taverns. Today, blogs, Facebook, Twitter, and other social media platforms are being used to organize movements and amass volunteers for various campaigns at local and national levels. Facebook alone has more than 700 million active users worldwide, and surpasses even Google in page views. At the heart of the social revolution in politics today is the scale and accessibility of the technology that under-girds it. Different from the past, political campaigns, both local and national, can now propel candidates into office by banking on social media’s vast infrastructure. So what part does social media play in your campaign? Do you know what’s needed to win in today's election scene? Are you willing to adapt? In this book you will learn: How to use social media step-by-step to launch winning campaigns * Why social media matters * Must have social media platforms for electoral success, and * How not to ruin your campaign - The rules to winning elections have officially changed. As a candidate or campaign organizer you can either choose to embrace the new rules surrounding the ballot box or simply plan defeat. Social media is now the game changer. It’s this easy to understand, your campaign can either stay ahead of the curve utilizing social tools or fall way behind it, the choice is yours.
- Sales Rank: #559856 in Books
- Published on: 2011-10-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .38" w x 6.00" l, .51 pounds
- Binding: Paperback
- 168 pages
About the Author
Craig Agranoff is the CBS Television News Tech contributor for CBS12, writer for the Huffington Post news as well as an entrepreneur, and national Social Media consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com.Agranoff has been featured in the Miami Herald, New Times, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Also has appeared on Gary Vaynerchuck's Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News. He is a frequent speaker at tech events such as Refresh,and New Tech Community. Additionally, in his spare time, Craig's the Pizza Expert and founder of WorstPizza.com.---- --------------------------------------------------------------------------------------------------- Herbert Tabin is the CBS Television News tech contributor for the CBS12 evening news as well as an author, investment banker, entrepreneur, venture capitalist, merger and acquisition expert and noted specialist in online reputation management and monitoring. He is the author of Do It Yourself Online Reputation Management: A Step-By-Step Guide to Building or Repairing Your Online Reputation and CheckedIn: How To Use Gowalla Foursquare and Other Geo Location Applications For Fun and Profit. He has worked with many Internet startups. Tabin has been featured on the cover of Entrepreneur Magazine (Entrepreneurs Business Start-Ups), The Palm Beach Post, Newsday, The BBC and The Street.com. He is a frequent speaker at technology events. Over the years he has received various entrepreneurial award nominations including Ernst and Young’s Entrepreneur of the Year Award, received The Award for Business Leadership. In March 2000, the State University of New York At Oneonta named its largest computer lab, the ‘Tabin Computer Lab’.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Covers Your All Your Bases!
By Robert C. Rouse
I read this for one of my university courses. It is a very readable, approachable book. There wasn't a lot of fluff or unnecessary information. I like that it was quick to digest. The fourth chapter of the book, which is also the largest by far, is a great primer for social media strategy. There were so many little nuggets of wisdom spread throughout the book. It provides anyone with aspirations in politics, or social media in general, a great foundation to start.
There was a great contrast between the style of this book and Tweeting to Power, one of our other texts, but both are uniquely valuable and greatly indicative of the professors that wrote each. If you are a fan of politics, new media, and social, this is a great book for you to check out.
5 of 5 people found the following review helpful.
Another great book from Craig Agranoff
By Willie Morris
I've used Agranoff's books before to familiarize myself with social media and technology and I have to say that he's knocked another one out of the park. Socially Elected brings up some amazing points over the use of social media and the electoral process even if you're not running a campaign. I highly suggest this book for anyone who wants to know how technology & social media are shaping the modern day election process. A+
3 of 3 people found the following review helpful.
Great Source of Information!
By Kayla
I read this book for a class, and I have to say that I actually really loved this book! The organization of this book made it easy to read and understand, even for those that aren't the most savvy social media users! The use of examples in each chapter made it easy to connect the information to any real campaigns, as well as to see the value social media has to offer campaigns. I would recommend this book to anyone desiring to know more about politics/elections and the role social media can and should play. Very well-written, organized! Kudos to the author.
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