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Solve problems, seize opportunities, and ignite innovation with a powerful collaborative technology business strategy
"In today's global economy collaboration is key to building a connected, engaged, and sustainable organization. Jacob's book guides leaders on how to develop strategies to build this type of a 'Collaborative Organization.’”
―Vivek Kundra, Former Chief Information Officer of the United States of America
”Everyone knows that the future of work is engaged employees who collaborate to get things done but struggle to figure out how to get there. Jacob’s book is a valuable strategic guide to help leaders deploy emerging collaboration technologies and strategies to ‘get there.’”
―Jonathan Becher, CMO of SAP
“ManpowerGroup recognizes that in the Human Age, it is people that power the world of work and people are capable of much more when they collaborate to achieve their goals. Leaders looking to build this type of a Collaborative Organization should read this book."
―Denis Edwards, Senior Vice President, Global Chief Information Officer, ManpowerGroup
"A valuable strategic guide for organizations looking to tap the power of new social and collaborative tools to create more connected, engaged, and successful organizations."
―Ed Coleman, Chairman and CEO, Unisys Corporation
"This book gets to the very real issues that companies of all sizes, in all industries, continue to face. Social and collaborative tools are certainly part of the picture, but Morgan goes beyond this to look at true enterprisewide collaboration that is inextricably tied to business strategy."
―Karen Quintos, Senior Vice President and Chief Marketing Officer, Dell
"The rise of social and collaborative technologies is driving a new type of business conversation. Morgan provides valuable insights on how companies can evaluate today's options and implement successful strategies and solutions to seize this opportunity."
―Paul Segre, President and CEO, Genesys, and former EVP, Alcatel-Lucent
"Most business leaders understand how critical collaborative tools are to the success of their companies. What they need now is a guide based on hard data and practical experiences that shows how to put those tools to work. Morgan fills that need with this book."
―Erik Brynjolfsson, coauthor, Race Against the Machine and Wired for Innovation, and Chair of the MIT Sloan Management Review
“The value of collaboration is intuitive: we accomplish more, faster, better when we work as a team and play well with others. But collaboration at the scale and pace of modern enterprise isn’t simple, easy, or straightforward: harnessing the power of organizational collaboration requires the right mix of art and science, and an expert coach would sure be helpful. The Collaborative Organization provides a plan, real-world lessons, insights, and expertise born of broad-based research tempered by the rich and diverse experience of early pioneers.”
―Mark Yolton, SVP of SAP
"A fresh, honest, and actionable guide to internal collaboration. The Collaborative Organization delivers practical insight into what it takes to successfully launch, maintain, and evolve the initiatives that are designed to address collaboration challenges unique to your business. A valuable read."
―Nathan Bricklin, SVP and Head of Collaboration Strategy, Wells Fargo
About the Book:
While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail.
Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?
Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in The Collaborative Organization, he shows how to do it.
In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.
The Collaborative Organization takes you from the starting gate to the finish line of creating and executing a profit-driving, growthfocused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about:
- Using collaborative technology to transform your business
- Avoiding risks that come with making social technology part of your organizational DNA
- Choosing the right software and technologies for your specific needs
- Getting every employee on board
- Assessing your organization's collaborative readiness
- Building teams to lead collaboration
- Motivating employees to make social technologies part of their everyday routine
- Measuring and sustaining the success of your strategy
Dozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.
Whether your company has 100 employees or 100,000, The Collaborative Organization gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.
- Sales Rank: #426058 in Books
- Published on: 2012-06-26
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.10" w x 6.40" l, 1.30 pounds
- Binding: Hardcover
- 304 pages
About the Author
Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. Morgan has worked with organizations such as the U.S. Department of State, Siemens, Sprint, and Adobe. Morgan also co-authored Twittfaced and runs the awardwinning blog SocialBusinessAdviser.com. He loves chess, racquetball, and traveling.
Most helpful customer reviews
8 of 8 people found the following review helpful.
A valuable handbook for anyone planning, deploying or using social and collaborative tools
By roundtrip
I read an advance copy of Jacob Morgan's book. Jacob says: "The purpose of this book is to act as a guide for executives, decision makers, and those involved with collaborative initiatives at their organizations". I believe he hits the mark with a book of lasting value, as do reviewers including Vivek Kundra, former Chief Information Officer of the United States; Erik Brynjolf, MIT Center for Digital Business Director, and others.
Jacob organizes his book into three parts: The Opening, The Middle Game, and The End Game. The Opening chapters talk to people in organizations who are just getting started with their initiatives. It covers business drivers, case studies, evaluating risk, and getting the right people involved. The Middle Game chapters cover topics including defining goals to match your business, developing a strategy, vendor evaluation, dealing with resistance, rolling out a platform, and developing governance. The End Game chapters talk about strategies for sustaining and maintaining these initiatives in the long term, including a bonus chapter on Enterprise 2.0 with Andrew McAfee.
Jacob's book is based on his own analysis and research, including interviews, case studies and survey responses from 234 individuals around the world, working for companies ranging from 1,000 to over 100,000 employees, with responsibilities ranging from mid-level to C-level executives. The Collaborative Organization is vendor neutral, involving actual practitioners who are implementing collaborative tools and strategies for their organizations - not vendors or consultants.
Each chapter includes analysis, examples and a well-written Summary and Action items section, with actionable advice that you'll turn to often. Chapters include case studies, examples and results drawn from practitioner experience, not hand-wavy fluff.
It's a handbook you'll have on your desk for the next few years. I particularly like:
Chapter 2 - The First Step to Recovery is Admitting You have a Problem on business drivers and problems (20 pages)
Chapter 7 - The Adaptive Emergent Collaboration Framework practical advice on choosing and adapting approaches to match your business goals and culture (27 pages)
Chapter 8 - Resistance is Futile on barriers to success (13 pages)
Chapter 12 - Measures of Success, practical advice on measuring soft benefits, hard benefits, and defining business value (19 pages)
My company (Traction Software) decided to buy and give away free copies to 200 folk attending the 2012 Enterprise 20 conference in Boston. Jacob's book is vendor agnostic. We have no sponsorship or connection with Jacob other than respect for Jacob's work in general, and this book in particular.
Jacob answers basic and important questions on goals, capabilities, vendor selection, barriers to adoption, governance, objections, leadership, corporate culture and leadership.
I believe a well-educated customer our best friend - making it possible to have a serious and useful talk about our software and capabilities, rather than trying to cover those basic and important questions at the same time. Jacob does a better, more thorough, and more clearly objective job than we can. I can't insist that prospective customers read Jacob's book before talking to us, but if they do, they'll have a more productive conversation - with us or other vendors.
I recommend that other vendors in the Enterprise 2.0 / Social Business space refer prospects and customers to Jacob's book as well. It helps everyone.
9 of 10 people found the following review helpful.
Should have a different title
By Erik
I found that the book was mostly about the implementation of tools to support behaviors that have long been understood to be helpful to organizations in improving performance. With regard to "long been understood" I cite two examples. (1) In 1952, providing direction for employee collaboration in the development of the magnetic disk memory [An International Historic Landmark] a guiding principle was "It is the most important assignment of every engineer in this laboratory to give assistance, in the form of consultation, experimentation or suggestions, when asked to by another engineer, and the second most important assignment is that of carrying forward the project to which he is assigned. " [The American Society of Mechanical Engineers, February 27, 1984]. (2) In 1965, Bell telephone Laboratories established an "online" database providing a summary of employee expertise in various fields, for use by all employees.
Not to detract from the usefulness of Mr. Morgan's provision of checklists for implementing tools to support collaboration, which checklists are quite comprehensive and very well thought out, I think the title should have been "A Guide to Implementation of Tools to Support Collaboration in Organizations."
It appears that The Strategic Guide to Solving Challenges to Collaboration in Organizations has yet to be written. Mr. Morgan does note that "Nonsupportive cultures at organizations can destroy efforts to build a collaborative organization; therefore, they must be addressed," but offers only the historical commentary with regard to what it takes to "address" them. (For example, it taking several disasters (bombing of embassies, 9/11) to get the Department of State to recognize that it needed to change. Such scenarios are sometimes labeled "burning platforms." What we still don't know is how to get organizations to change absent burning platforms. All that said, I'd recommend Mr. Morgan's book to those who are interested in tools to support collaboration, provided they have done their homework on the culture of their organizations.
One last thought - how do the events in Benghazi last fall reflect on the State Department's four year effort in building a collaborative organization?
3 of 3 people found the following review helpful.
Maybe THE Handbook for Harnessing an Organization's True Powers
By Don Peppers
With The Collaborative Organization, Jacob Morgan has written what might become THE handbook for companies, non-profits, and even government organizations trying to harness the amazing power of social interaction and cooperation among employees, partners, customers and other organizational stakeholders. It is dense with insight, practical advice, how-to suggestions, technology tips, and examples.
He was kind enough to let me see an advance copy and it took me some time to get through the whole thing, because it is literally packed with so much information and useful material. I highly recommend it to anyone wrestling with the task of empowering organization members to work together toward a common purpose. Well worth the time. You might even want to read it twice. I did.
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